“Nobody knows more about the business of sustainability than Sami Grover. He brings a welcome dose of wit, clarity, and levity to the green movement.”

— Brian Merchant, Best-Selling Author (The One Device)

“Love your hypocrite neighbour as you love your hypocrite self. On every page of this rip-roaring read I found myself, my partner, my neighbour, my colleagues, my family and my friends. Every holier-than-thou temptation, every emptying of the compost bin, every person who berated me for traveling for work with refugees. 

I honestly could not put it down. It’s a tour de force for hope. And kindness. And love for the world and the future.”

— Alison Phipps, UNESCO Chair for Refugee Integration through Languages and the Arts, University of Glasgow – host city for COP 26.

“This is a useful (and sprightly!) effort to get at the choice between individual and systemic action on the greatest problem we've ever faced. I found it a helpful spur to creative thinking and action, and I bet you will as well. Read it, and then get out there and change the politics and economics that are driving us towards--well, if not hell, then a place with a similar temperature.” 

— Bill McKibben, Author (The End of Nature)

“The honesty with which he writes is an invitation, rather than an edict, to join him in making a difference. At a time when the world is in crisis—environmental and otherwise—Grover reminds us that doing our part, however trivial or ineffective it may seem, does matter. It’s simultaneously a hopeful and touching reminder of our collective humanity.” 

— Dr. Kumarini Silva, Associate Professor of Communication and Cultural Studies, UNC-Chapel Hill, Author (Brown Threat)

“Sami Grover’s wise book charts a middle way to win transformational change. He challenges us to embrace our climate hypocrisy as a goad to uproot the structures that are killing the planet without losing sight of the strategic individual actions we can take right now.

With our eyes on the stars and our feet on the ground, we can meet ourselves where we are without guilt and act for a more equitable, just, and sustainable world. Let this book show you how.” 

— Bill Corcoran, Director, Sierra Club’s Beyond Coal campaign

“…an enjoyable, well-timed tonic for often-bitter debates about whether a focus on personal emissions helps or hurts societal efforts to stop the climate crisis. His proposal is to repurpose Big Oil’s buckpassing “carbon footprint” into a tool to identify your own specific leverage to create wider social change. A thinking person’s call to action, best enjoyed with a cold, well-crafted American beer.” 

— Dr. Dan Rutherford, Aviation Director, International Council on Clean Transportation

“Say goodbye to those little voices in your head (or those loud voices on facebook) calling you a hypocrite because you don't bike to work ... This book is a fresh and informative unpacking of why we must abandon the notion that individual eco-perfection is possible -- or even impactful-- in the absence of system-wide change. 

It's a reckoning of how corporate power, privilege and access create barriers to a new way of living and why it's so important to think about individual lifestyle choices through a lens of leveraging system-wide change.

It's an inspiring call to let go of the "either or" mentality, to fully embrace the "both and" and to remember to go easy with ourselves and each other as we lean in even further into this painful, chaotic  yet exciting time of (r)evolution.”

— Danna Smith, Executive Director, Dogwood Alliance

“A thought-provoking, insightful, and witty exploration of the familiar dilemmas we face navigating the world of climate solutions, from personal choices to systemic change, and the interplay between the two.”

— Andreas Karelas, Founder and Executive Director , RE-volv, Author (Climate Courage)

“…a practical and down-to-earth guide to climate action. As someone who teaches environmental advocacy, I know the paralysis, guilt, and self-blame that sometimes hits us when the odds seem insurmountable, and Grover’s book is a great antidote. Grover’s candid and upbeat approach offers a fresh and inspiring take on climate action that will become required reading in my courses.”

— Dr. David Monje, Assistant Professor and Co-Director of UNC’s Program for Cultural Studies

“If you are a climate concerned person who struggles with the nuanced complexity of being ‘green’, Sami’s book will help you navigate this contemporary moral maze with intelligent bigger picture thinking plus a rich seam of strategies and initiatives large and small for a healthier planet.” 

— Maddy Harland, Co-Founder & Editor (Permaculture Magazine), Author (Fertile Edges)

“What a great book. Grover pushes well beyond BTUs and solar installs to confront shame, duplicity, and the multi-ality of being human. It's daring, bold, and wonderfully provocative.  One moment I'm hoping he buys the new crepe pan. The next I'm staring in the mirror thinking about my wasteful habits.

It's a great read with an epic span--from the morality of procreation to a wheelbarrow of horse shit and back again.  Loved it...”

— Lyle Estill, Author (Small is Possible), Grandparent, Distiller

“Over the years, many have struggled mightily to find balance and comfort in the pursuit of personal accountability while addressing the ultimate solutions needed to conquer the carbon crisis, which is at the root of climate change. Sami highlights a multitude of actions on a variety of scales that triggers this consternation, while appropriately calling-out the systems of greatest causation were the focus belongs.

Sami’s wit, insightfulness and informed knowledge is refreshing and on full display. His “judge not, that you be not judged” accounts in the book are humorous, thought provoking and profound. 

This book is a must read for all climate warriors.

— Joseph Jackson, Board Vice Chair, Dogwood Alliance, Co-Founder, EcoGrounds Management Systems